Capsule 2023
Capsule 2023
2022 + 2023
Employer: OBSERVED
Project Management | Lead Designer
Project Management
Graphic Design
Vendor Sourcing (Screenprint, Embroidery, Exterior Tags, Patches, Pins, Tote Bags)
Photoshoot Scouting
Embroidered Crewneck
Short Sleeve Shirt
Long Sleeve Shirt
Socks
Patches
Pins
Tote Bag
Physical + Digital Product Tags
It was time to develope the first line of apparel. Our approach was to design a series of graphic pieces that spoke to each of the major value nodes that OBSERVED emulates.
A curation of designs which speak to valuing our surroundings, the soil, the unseen cycles of our ecosystems and beauty of the planet.
Emphasizing quality over quantity, the apparel vendor selection that reflected a mission that respects the planet and their workers was of most importance.
Photo Grid | Final Shirts, Socks, Patches
Photography: Jorge Silen
Photography: Jorge Silen
Designs
Product Tags